In the competitive Amazon marketplace, your product's visibility directly impacts your sales. An effective Amazon SEO strategy ensures your listings are discoverable, relevant, and persuasive giving you a measurable edge over competitors.
Â
Whether you’re launching a new product or scaling existing ASINs, our Amazon SEO Strategy focuses on both ranking and conversions, helping you grow revenue without increasing ad spend.
We don’t just promise results — we deliver them. Our strategies have directly contributed to generating over $1 million in revenue for our clients.
From startups to industry leaders, we've helped 250+ brands expand their reach and dominate new markets worldwide.
We know how to get you found. Our SEO expertise has propelled over 50 websites to the first page of search engine results.
With years of hands-on experience across industries, we bring knowledge, strategy, and innovation to every project we take on.
Amazon SEO is the process of optimising your product listings to rank higher in Amazon’s internal search results (A9 algorithm), leading to increased visibility, higher click-through rates, and ultimately more sales.
Â
Unlike Google SEO, Amazon’s search engine prioritises conversion-driven relevance—making it essential to balance keywords, content, and sales data.
We use tools like Helium 10, Jungle Scout, and Amazon Brand Analytics to discover high-converting keywords relevant to your product.
1) Focus on both short-tail and long-tail keywords.
2) Prioritize backend search terms, exact match, and broad match keywords.
3) Monitor competitor listings to find keyword gaps and opportunities.
1) Include the primary keyword near the beginning.
2) Highlight USPs (Unique Selling Points) like size, quantity, compatibility, etc..
3) Stay within Amazon’s character limits for your category.
1) Use clear, benefit-driven bullet points.
2) Integrate secondary keywords naturally.
3) Focus on pain points, benefits, and differentiators.
1) Write detailed descriptions that educate and persuade.
2) Include lifestyle storytelling where relevant.
3) Use A+ Content (if brand registered) for better formatting, visuals, and trust.
1) High-resolution main image on white background.
2) Multiple angles, infographics, lifestyle images.
3) Zoom-enabled and mobile-optimized.
1) Demonstrate product use.
2) Share brand story.
3) Add trust-building visual content.
Amazon allows up to 250 characters in the backend search terms section—an underutilized SEO goldmine.
1) Add misspellings, synonyms, and relevant keywords not used in the visible listing.
2) Avoid repetition and brand names.
3) Use all allowed fields: Search Terms, Subject Matter, Intended Use, Target Audience, etc.
Amazon's algorithm considers performance-based metrics when ranking listings:
1. CTR (Click-Through Rate): Influenced by title, image, price, reviews.
2. CVR (Conversion Rate): Higher conversions boost rankings.
3. Reviews & Ratings: Improve through post-purchase follow-up, seller support.
4. Inventory Health: Always keep ASINs in stock.
5. Fulfillment Method: FBA generally ranks better than FBM due to Prime eligibility.
Run experiments on titles, images, and A+ content to optimize for performance.
Regularly analyze competitor listings, pricing strategies, and keywords to refine your edge.
Maintain consistent sales velocity—run promotional campaigns and PPC with an SEO-first mindset.
Monitor indexing regularly using tools like Helium 10. Refresh or replace keywords not indexed or underperforming.
Optimize listings for voice queries by using natural language phrases and question-based keywords.
1) Helium 10.
2) Jungle Scout.
3) Amazon Brand Analytics.
4) DataDive.
5) Listing Analyzer Tools.
6) Manage Your Experiments (MYE).
1) Increases organic visibility without high ad spend.
2) Boosts your Buy Box eligibility.
3) Drives long-term sales growth.
4) Improves your product’s discoverability.
5) Builds brand authority within Amazon’s ecosystem.
Â
Let’s build a custom Amazon SEO strategy for your brand. Whether you're a first-time seller or scaling an enterprise-level catalog, our strategies are designed to rank, convert, and scale.
Selling on Amazon is competitive—but with the right Amazon SEO Strategy, your products can rise to the top of search results, attract more clicks, and generate consistent sales. This strategy focuses on optimizing your product listings, improving your seller metrics, and aligning with Amazon’s A9 (or A10) search algorithm. Whether you’re a new seller or a seasoned brand, understanding and applying Amazon SEO best practices is essential for success.
Â
Complete Amazon SEO Strategy
Here’s a step-by-step breakdown of a powerful Amazon SEO strategy:
Amazon SEO refers to the process of optimizing product listings to improve their visibility and ranking in Amazon’s internal search results, increasing traffic and sales.
Amazon's algorithm ranks products based on relevance and performance metrics such as keywords, sales velocity, conversion rate, product availability, and customer reviews.
Without proper SEO, your products may not appear in search results. Good SEO helps increase product visibility, traffic, and ultimately, conversions and sales.
Key elements include the product title, bullet points, description, backend search terms, images, pricing, and reviews.
Use tools like Helium 10, Jungle Scout, or Amazon's Search Term Report to find high-volume, relevant keywords based on customer searches.
Include your primary and secondary keywords naturally across the title, bullet points, description, and backend search terms—avoid keyword stuffing.
Backend search terms are hidden keywords that help improve discoverability. They should include synonyms, alternate spellings, and relevant keywords not used in the visible content.
Aim for 150–200 characters, depending on the product category. Start with the primary keyword and include brand, key features, size, or variant.
While A+ Content doesn’t directly impact SEO rankings, it can improve conversions and customer engagement, which indirectly helps SEO performance.
Yes. While Amazon doesn’t read images for SEO, optimized images improve CTR and conversion, which influence your product’s ranking.
Address: Remote, India
Email: Growth@harshmittal.in
Phone: +91 (700) 007 1201
Whats’app: +91 (700) 007 1201
Growth@harshmittal.in
+91 (700) 007 1201
Remote, India
Copyright © 2019 Harsh Mittal. Powered By Harsh Mittal.
Fill out the form below, and we will be in touch shortly.
